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But what does all of this mean? What is Article 13? What are its implications? And why is everyone so upset about memes? Before we can really understand all of the conflicts surrounding Article 13 we need to understand why people are so upset and what they’re fighting for. Commonly known as the “meme killer”, it is suspected to have massive consequences for European content creators, consumers, for major information hosting websites including YouTube, Twitter, and Google, and of course, for memes. Let’s get into the video.Ġ1:52 European union did an oopsie?Ġ1:55 This affects anyone who’s ever posted any still image meme-Ġ2:00 And I personally find the move with Article 13 in it’s current state to be bat – crazy.Ġ2:04 We all kinda suffer and content as we know it online fundamentally shifts, and I would say it shifts for the worse.Ġ2:10 Memes is going to die everybody-Ġ2:12 There’s been a lot of outrage recently in regards to the European Union’s newest copyright law- Article 13. Even despite the positive intentions have been expressed by people involved in this legislation, I don’t see how practically this issue may be resolved, and for that reason I believe that it is important to keep talking about the importance of memes and to question the validity of copyright laws as they continue to change and get more strict over time. In addition with how quickly memes rise and fall in popularity, riff off of each other and utilize content from many different platforms, it seems virtually impossible that there will be the freedom necessary to let memes flourish and evolve under the legislation of Article 13, even despite these new developments. It seems like a rather large task for just a blanket program. I am still skeptical about how the programs that tech companies utilize to filter through all of these memes will be able to identify whether or not copyright content is a meme or not. People who carry out their business properly have nothing to worry about at all.’” I would argue that that’s rather a bold statement. This directive was never intended to stop memes and mashups. On March 26th of 2019 the BBC released an article by Zoe Kleinman: “The European Parliament said that memes would be ‘specifically excluded’ from the directive, although it was unclear how tech firms would be able to enforce that rule with a blanket filter… MEP for London Mary Honeyball said: ‘There’s no problem with memes at all.


Without the backlash the EU received from meme lovers and creators, I doubt that this issue would have ever been addressed as directly as it has been. That memes would be banned under this new legislation, it was pointed out by people whose careers include creating online content that memes often include copyright content, and would therefore be policed by Article 13. While it was never explicitly stated by those working on the article 00:00 When I first put together this video essay on Article 13 back in December of 2018 there was a huge public outroar surrounding the perceived consequences of Article 13 passing in the EU.
